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How Often Is Too Often?

Updated 2026-08-13 · by Eric

There is no medical bright line at one a day or five a week... the research says risk climbs with frequency and inhalation, and the honest markers are simpler: whether the cigar still gets a real sitting, and whether you can walk away from it without noticing.

What the studies actually say

Start with the one that ended the argument about cigarettes, because it also started a different argument about cigars. The 1964 Surgeon General's report split cigar smokers out as their own group, and its finding is more specific than most people know: for men smoking fewer than five cigars a day, death rates were about the same as non-smokers. At five or more a day they ran slightly higher, 9 to 27 percent... against roughly 70 percent higher for cigarette smokers. That's the report that made cigarettes a public-health emergency, saying in the same breath that the moderate cigar smoker was statistically hard to tell from a man who didn't smoke at all.

The modern data keeps the shape and argues about the line. A 2018 JAMA Internal Medicine analysis of 357,000 people: cigarettes nearly doubled all-cause mortality risk, cigars raised it about a fifth. A New England Journal of Medicine cohort of nearly 18,000 men who never smoked cigarettes found cigar smokers at higher risk of coronary heart disease and COPD, with the risk climbing alongside daily count and inhalation. And a 2021 study in the Harm Reduction Journal that separated its groups more carefully than most found exclusive cigar smokers... men who never smoked cigarettes... with no statistically significant increase in mortality from any cause it measured. The elevated risk in that study belonged almost entirely to two groups: people smoking both products, and cigar smokers who used to smoke cigarettes.

So the honest summary: the studies disagree on exactly where the line sits... 1964 put it under five a day, the modern cohorts show their cleanest near-nonsmoker numbers at one or two a day... but they agree completely on the direction. Risk climbs with daily count, climbs sharply if you inhale, and climbs if cigarettes are anywhere in your past or present. That last one deserves its own sentence: if you're an ex-cigarette smoker who switched to cigars, the friendly cigar numbers were not measured on people like you, largely because former cigarette smokers tend to inhale. Smoke in the mouth, not the lungs, is the assumption under every reassuring figure on this page.

Where I landed

My average is four to five a week, generally never more than one a day, and the count is set by my calendar, not by wanting. Busy day at work, kids' games in the evening, dinner out with friends... no cigar, and that's fine. The cigar is an addition to my life. The day it starts scheduling my life, we have a different conversation.

For what it's worth, my frequency also gets some cover from an unexpected direction: a cigar is my dessert. Most nights I'd rather sit outside with a cigar than eat the cake or the ice cream, and between the two vices, I know which trade I'm taking.

There's an old story about Charles Spurgeon, the famous London preacher and famous cigar smoker, being asked how much smoking would be too much. The story goes he answered: smoking two at a time. It's a joke with a spine in it... the line isn't a number, it's whether the thing still fits inside an ordinary day.

The three honest markers

The cigar stops getting a real sitting. I don't smoke while I work, mow, or scroll. A cigar is 90 minutes of doing nothing else, which is the entire point... and it's also a natural governor, because there are only so many 90-minute holes in a week. When you catch yourself smoking while doing everything, the cigar has stopped being a pause and started being a background drip. That's the shift worth noticing.

Walking away gets hard. I regularly go a week or two without a cigar... travel, trade shows, weather... and the only thing I miss is the flavor and the sit-down. That's my experience, not a universal promise: cigar smoke delivers real nicotine whether or not you inhale, and dependence at high frequencies is well documented. Which cuts both ways. If two weeks off is a shrug, your frequency is probably fine. If the idea of two weeks off just made you uncomfortable, that reaction is information.

The math stops being funny. Cigars cost money and 90-minute blocks. A four-a-week habit at ten dollars a stick is real but reasonable entertainment spending. If the count drifts up and the budget or the calendar starts groaning, the cigar count is the adjustable variable, not the family schedule.

The answer, then

The research puts the low-frequency, non-inhaling cigar smoker close enough to nonsmokers that the mortality tables mostly can't tell them apart, and it puts the heavy daily smoker somewhere you don't want to be. Between those poles, pick your number on the honest markers: every cigar gets a real sitting, any cigar can be skipped without a flinch, and the money never needs defending. For me that lands at four or five a week. Yours might be two a month. Both beat owning a rule you don't believe in.

Sources

Don't take my word for any of the numbers above... read them yourself:

  • US Surgeon General (1964). Smoking and Health: Report of the Advisory Committee. Cigar findings: <5/day death rates about the same as non-smokers; 5+/day slightly higher (9–27%). profiles.nlm.nih.gov
  • Iribarren, C., et al. (1999). Effect of cigar smoking on the risk of cardiovascular disease, COPD, and cancer in men. NEJM, 340:1773–1780. nejm.org
  • Christensen, C. H., et al. (2018). Association of cigarette, cigar, and pipe use with mortality risk in the US population. JAMA Internal Medicine, 178(4):469–476. pubmed.ncbi.nlm.nih.gov/29459935
  • Rodu, B., & Plurphanswat, N. (2021). Mortality among male cigar and cigarette smokers in the USA. Harm Reduction Journal, 18:7. doi.org/10.1186/s12954-020-00446-4
  • NCI Monograph 9 (1998). Cigars: Health Effects and Trends. cancercontrol.cancer.gov

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